Wednesday, February 4, 2015

Can Dodge rebuild Pontiac excitement?

Tim Kuniskis, president and CEO of Dodge, with the Challenger R/T Shaker at the 2014 New York Auto Show.
DETROIT - General Motors CEO Mary Barra, di baru-baru ini Automotive News World Congress, mengatakan perusahaan tidak kehilangan salah satu merek yang dihentikan selama perusahaan 2008-09 kebangkrutan dan restrukturisasi - Saturn, Saab, Hummer dan Pontiac.DETROIT - General Motors CEO Mary Barra, di baru-baru ini Automotive News World Congress, mengatakan perusahaan tidak kehilangan salah satu merek yang dihentikan selama perusahaan 2008-09 kebangkrutan dan restrukturisasi - Saturn, Saab, Hummer dan Pontiac.
You can take that to mean that none will ever be revived by GM, at least while Barra is in power.But that doesn’t mean displaced customers of two of the brands -- Hummer and Pontiac -- have nowhere to go.Fiat Chrysler Automobiles is building a lineup that would be a natural home for displaced Hummer and Pontiac customers.
Looking at Jeep’s staggering global growth and the worldwide explosion in popularity of SUVs and crossovers, you have to think a Hummer customer’s first choice would be a Jeep. (Don’t forget the two brands shared the same basic seven-slot grille.) GM no longer has a dedicated brand of rugged off-road vehicles.
But I see the biggest migration of GM customers to coming from Pontiac -- and going to Dodge.

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